“Speed matters on the internet and Google, Bing and Yahoo aren’t kidding. They really mean business!”
Quote Joshua de Hek
Last month a company we will call “Anonymous” lost 350 positions in their rankings.
Yes, you read that correctly!
From page 1 too page 35 in Google and Bing. I have never seen such a drastic crash in rankings. Maybe a few positions but a few hundred? And I have been 18 years in the IT business.
As you can imagine “Anonymous” wasn’t impressed. The Kiwi Connection was called in to firstly ascertain why this happened and secondly to provide a solution.
The source of the problem
So why the drastic loss in rankings? We quickly found the source of the problem.
- PageSpeed: The photo size and files were just too large and their webpages were over 10mb per webpage. Google and Bing hit them hard for it. So if you are unsure about whether Google and Bing are serious about PageSpeed! Let me help you….they mean business.
- SEO: When we investigated further we noticed that most of the pages were missing strategic keywords and also the photos had no names or alt text. This also was a major factor in the loss of position.
Our mission was simply to get them back on Page 1 a.s.a.p
- PageSpeed: We firstly encouraged “Anonymous” to adjust the size of their photos. We then suggested that they give every individual photo an original name and if possible to include the keyword for that page in the photo name. As you can imagine that was no simple task.
- SEO: We then encouraged them to provide a unique keyword for every individual webpage and to position the keyword so that search engines could easily identify what that webpage was about. We also created special SEO landing pages to quickly get the attention from Googe, Bing and Yahoo.
The date is the 22nd of June 2019 and it has been exactly 1 month since they lost there page 1 rankings. Last week we had them back on page 1 in Google with rank 1, 1 and 3. They also have page 1 rankings in Bing Page 1 rank 4 and 5.
Here is the proof!
It isn’t rocket science but you do need to know how to apply what search engines are looking for.
As you can imagine “Anonymous” is very happy and relieved that they are back on Page 1 as is the team at TKC.
SEO and PageSpeed is no joke. Google will hit you hard if you don’t comply with their rules. However, it is possible to regain or gain Page 1 rankings if you know what you are doing. Interested?
Would like to learn the methods that we implemented?